A listing that has not gone to market. A claim still in adjustment. A transmission structure with a crack nobody wants advertised. A construction site where the sequencing is about to be disputed. These are the engagements that matter, and every one of them is a reason not to put imagery on a website.
So we made the simple choice. We show nothing. No case studies with the client's name filed off, no "anonymised" aerials that anyone local would recognise in a second, no social posts of somebody's roof. If that costs us a booking against a competitor with a flashier homepage, we consider the trade a good one — and so, generally, do the clients who end up calling us.
What that means in practice.
Ask, and we will arrange it privately.
We keep a small set of material that clients have specifically released for the purpose. It is shown privately, on request, and never posted. Tell us what kind of work you need to evaluate and we will show you the closest thing we are permitted to show.